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Financial gain intelligence
Where the business can earn more
Opportunities to generate additional profit, not only to cut costs. Values update with the assumptions on the Stress Testing page.
Featured opportunity
Client pricing optimization
38 long-standing clients ($4M revenue) have contracts that no longer reflect current delivery costs. Can targeted adjustments improve profit without excessive retention risk?
| Measure | Strategy A — Maintain current pricingNo immediate pricing disruption. Continued margin pressure. | Strategy B — Targeted price adjustmentsRaise prices on accounts where cost-to-serve and contract terms support it. | Strategy C — Restructure service packagesAlign pricing, scope and delivery resources. |
|---|---|---|---|
| Incremental revenue | $0 | $180K | $292K |
| Additional costs | $0 | $0 | $60K |
| Implementation expenses (one-time) | $0 | $50K | $150K |
| Expected client loss | 0.0% | 5.0% | 4.2% |
| Incremental operating profit (run-rate) | $0 | $310K | $341K |
| Downside exposure (client loss doubles) | $0 | $220K | $262K |
| Time to benefit | — | 6 months (renewal cycle) | 9 months (renewal cycle) |
| Break-even condition | — | Profitable while client loss stays below 22% | Profitable while client loss stays below 26% |
App calculation Lost accounts give up about 35% contribution; price gains on retained accounts are pure margin. Client-loss rates come from the retention-sensitivity assumption and are illustrative.
Other opportunities
Gross $1,240,000 · net of overlaps $1,153,800
OP-1
Contract pricing optimization
$380,000
$4,000K legacy-priced revenue × 10% increase × (1 − 5% expected loss)
OP-2
Improved sales conversion
$256,000
1,000 leads × +1 pt conversion × $102,400 × 25% contribution
OP-3
Client retention improvements
$128,000
125 clients × 2 pt lower churn × $102,400 × 50% contribution
OP-4
Resource utilization improvements
$259,200
72 staff × 1,800 h × 4.0 pt utilization × $50 net per redeployed hour
OP-5
Marketing spend optimization
$216,800
$271K in below-median channels (Display, Events) × 0.8 modeled profit return when reallocated
Double-counting removed
- Conversion ∩ marketing reallocation−$54K
- Pricing ∩ retention−$32K
Illustrative range: $635K – $1.43M before implementation costs.