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Each team's report looks fine. Connecting them changes the decision.
Fictional demonstration—not a diagnosis of Big Leap's operations. Findings use different horizons and measures, so they are never added together.
Cedar Peak Software · 90 days
The cross-sell adds revenue. The margin assumes reuse that isn't ready.
Agency contribution · Verify before acting
Growth Pod A · 90 days
Another hire may not clear the queue.
Avoided proposed expenditure · Verify before acting
Northstar Commercial Services · Next 12-month contract
The account is green. The renewal argument is not.
Agency contribution (assuming renewal) · Verify before acting
Summit Enterprise Launch · 90 days
The new contract displaces more contribution than expected.
Agency contribution · Verify before acting
Harbor Home Services · 90 days
The recovery plan adds work to an implementation bottleneck.
Agency contribution · Verify before acting
Three overlapping website migrations · 90 days
Three account risks are one shared exposure.
Conditional avoided downside · Verify before acting
Juniper B2B Systems · One mature sales cohort
Conversion credit is not incremental value.
Client economics (illustrative) · Verify before acting