DISCOVERY 3Simulated
High-value leads aren't getting timely follow-up
Your best leads wait more than a day for a reply — and convert less often.
What your software shows
Agency Operations ERP
- ✓Lead volume is increasing
- ✓Sales pipeline remains healthy
- ✓Conversion rates are within historical ranges
What Decidian discovers
$24K–$171K
Possible added annual profit — a scenario range, not a guarantee
210 high-intent leads a year wait a median 31 hours. Leads answered within 4 hours converted at 16%; those answered after a day at 9%. This is a correlation, not proof.
Why this matters
If even part of that gap comes from speed, faster replies could win several extra clients a year at little cost.
Recommended action
“Run a controlled follow-up experiment for high-intent leads and measure whether faster response times improve conversion.”
STRESS TEST THIS DECISION